Tiffany is the Beijing bureau chief for Women’s Wear Daily (WWD) and covers the intersection of fashion, beauty, and business in China. She has previously worked at news outlets including CNN and the South China Morning Post. Born in Australia and raised in Hong Kong, Tiffany also holds a journalism degree from Columbia University.

Bryant is an American-born Chinese living back in the motherland and focused on shaping contemporary youth culture across China. As CEO of YiShiYiSe/VICE China, Bryant works with a growing team of millennials to create premium content that pioneers trends in sports, fashion, art, gaming, and much more, but more specifically, defines China’s expanding cultural movement for domestic and global consumption. Prior, Bryant spent his formative years in corporate finance and as an investment banker in NYC. He graduated from the Wharton School at the University of Pennsylvania with a Bachelor of Science degree in Economics.

Ranked the number one beauty influencer on Weibo earlier this year, Melilim Fu is the top makeup artist of her generation. Known for pushing the boundaries of China’s conventional beauty standards, she is a strong advocate of body positivity and enhancing one’s natural looks with makeup techniques instead of surgery. As a content creator, she collaborates with global brands on a wide range of projects. Most recently, she produced a series of three short films for NBCUniversal to promote the new season of its hit reality series Keeping Up With the Kardashians in China. As a makeup artist, she is often hired to create looks for the cover shoots of international fashion publications including GQ, Vogue and Harper’s Baazar. Melilim’s latest venture will see her hosting a series of offline beauty events for her followers.

Kai is Chairman and Partner at JINGdigital, the leading digital marketing automation company in China. He has more than 15 years of experience in strategy, marketing and entrepreneurship. Prior to JINGdigital, Kai founded Capvision Group, the largest knowledge sourcing company in Asia Pacific, and Babymap, a leading Social E-Commerce platform for K5 in China. Kai has also worked for Siemens, Bain & Company, and served as Managing Director of Cisco Systems. Kai holds MBA from Wharton School of Business, MA from University of Pennsylvania and MSc from TH Aachen, Germany.

A graduate from Tsinghua University, Fay is currently a senior product consultant with Alibaba. She was also previously at China’s tech giant Baidu. A part-time fashion blogger, Fay shares outfit inspiration ideas, career experience, and personal lifestyle tips through her social media platforms. Her Office series of articles – offer workwear outfit suggestions and general career advice – is particularly popular with fans.

Having joined Tencent’s Strategy Development Department in February 2015, Larry Lu leads the operations and strategy for smart retail in the fashion industry at WeChat Pay. Previously, he was in charge of big data and market research projects in Tencent. He was also responsible for developing strategies and external collaborations for WeChat, WeChat Pay as well as Tencent Social Advertising.

Prior to Tencent, Larry worked at Nielsen Shanghai and Hong Kong where he was responsible for retail, e-commerce, media and consumer research in Mainland China, Hong Kong, Macao and Taiwan.

Pablo Mauron is a Partner and the Managing Director China of DLG (Digital Luxury Group). He is based in Shanghai, where he leads a team in successfully managing social media, e-commerce and CRM projects for major luxury brands. Working with both international brand headquarters, regional, and local teams, DLG China develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers.

Born and raised in Switzerland, Adrian has traveled widely over the course of his career, climbing in management at Four Seasons destinations in the Caribbean, South America, Europe, the Middle East, and East Africa. Prior to his post in Shanghai, Adrian was General Manager at Four Seasons Resort Seychelles. In addition to his current role as General Manager at Four Seasons Hotel Shanghai, Adrian is also the Global Spa & Wellness Lead with a focus on People Development.

David has advised over 100 multinational companies on business-building strategies over the last 10 years on projects ranging from digital strategy, ecommerce, online advertising, business intelligence, CRM and social media across Europe, the U.S. and China.

Convinced that luxury brands required a completely different approach to digital marketing than consumer goods brands, David created DLG in 2011 to better serve the luxury industry in the realm of strategy, business intelligence and digital communications.

Francis’s international career path has taken him to France, Switzerland, Mainland China, Taiwan and Hong Kong. With over 20 years of experience in high end luxury sales and marketing at brands including Piaget, Ralph Lauren, and Boucheron, he is a recognised expert in luxury retail. Currently the Executive President of Ruyi International Group, he has served on a number of boards over the course of his career – notably Aquascutum 1851 London and SMCP Paris.

In 2013, Francis published Vendre Le Luxe, the first book in French about luxury selling techniques. This was followed by 2016’s Luxury Selling with international academic and trade publisher Palgrave Macmillan. He is a regular speaker on luxury, Asia, retail, and affluent customers.

Doris has five years of experience in leading and managing digital projects in China and in Canada. She specialises in developing digital strategies for social media management and social CRM, planning and executing digital campaigns, as well as social media buying and e-PR. In her free time, Doris contributes to Luxury Society, penning articles on digital trends in luxury and effective online marketing in China. She also holds a Bachelor of Arts in Economics from the University of Toronto.

Born in Inner Mongolia, Kidk was with online street culture media platform Kidulty prior to his role at YOHO! Having joined the YOHO! team as a fashion editor back in 2014, he is now the Editor-in-Chief and helms the magazine’s creative and editorial direction. With more than 10 years of experience under his belt in streetwear and youth culture, Kidk has helped many international brands, celebrities and KOLs increase their influence with the younger generation. He also runs his own content platform introducing sneaker trends in the market.

Qian Yi is global business development and Key Account Director for Tmall Global. In his current position, he leads global BD team to help global brands to find best ways to enter China through Tmall in both platform and direct sourcing. He also works with strategic partners to expand business through Tmall global through close collaboration. Qian joined Alibaba in early 2015 and led B2B global marketing and BD team to mainly enhance Alibaba ecosystem with global strategic partners to help SMEs to do business easier everywhere.

Prior to joining Alibaba, Qian was the Product Marketing Director in Samsung Electronics Canada, responsible for product marketing, marketing communication and supply chain team for its home appliance division. He holds an MBA from University of British Columbia in Vancouver, and Bachelor of Commerce from McMaster University in Hamilton.

After graduating from the Central Academy of Drama, Zola worked in the film industry as a writer and theatre producer and gained popularity on Chinese literature and media platform Douban. Currently a fashion influencer, she has cooperated with over 500 international fashion labels and been invited to grace the red carpets of major international events including the Cannes Film Festival, Venice Film Festival, and several Fashion Weeks. Zola was named as one of the top 9 influencers in China and among the top 4 with the best business influence on the fashion industry by Vogue international. Known as 原来是西门大嫂（sisterinlaw）on social media, she creates content across a wide range of topics including fashion, lifestyle, luxury, beauty, skincare, travel, film, exhibitions, and society talking points.

Zola also the founder of KOL incubator Fruit Bomb MCN. Her company has more than 10 bloggers, and covers over 13 social platforms including Weibo, Wechat, RED and Instagram. They have a combined total of over 10 million followers.

After graduating from Hebei University with a major in Art Design, Mo furthered his education at the Central Academy of Fine Arts in Beijing before founding men’s streetwear label MYGE in 2007. Believing that one should not be held back by established rules in the creative process, Mo’s designs are distinctly unrestrained and easily recognisable. He is known for his penchant of fusing multiple cultures and his personal experiences in these designs. Often searching for meaning beyond the surface, Mo strives to bring across that depth in his works, creating classics that stand the test of time.