While Western brands have been increasingly successful at appealing to Chinese consumers, many challenges remain in reaching out to this market segment. Over time, whether due to technological advancements or changes in tastes and preferences, chasms have started to form between the luxury world and the growing base of consumers it is trying to reach. How can these gaps be bridged and worlds be brought closer together?

With over 30,000 subscribers, Luxury Society​ is the leading B2B luxury publication for industry executives.

Following several successful offshoots in various cities around the world (including New York, Paris and London) and a well-received 2016 edition that brought together 120 professionals from over 50 brands, the Luxury Society Keynote​ conference returns to Shanghai for the third year in a row. In the 2017 Luxury Society Keynote, we explore some of these growing chasms and how brands can overcome them.