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As the digital ecosystem in China matures, an increasing number of international brands are establishing their e-commerce operations in the market and scaling up digital activities.

While this might have been partly accelerated by COVID-19, the result is a far more sophisticated digital environment where brands can better build their consumer journeys. What strategies should luxury brands been adopting to ensure they reap the benefits of this development?

Location

The Sukhothai Shanghai
380 Weihai Road, 200041
Shanghai, China

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