Registration
Opening Address: Welcome to Luxury Society Keynote Shanghai 2021
The Consumer Journey: Content, Services and Commerce (EN)
Pablo Mauron
Panel Discussion: Developing In-Platform Customer Journeys (CN)
Alexander Wei•Li Vanessa•Veronique Yang•Catherine Shen
Alexander Wei
Editor at Luxury SocietyLi Vanessa
Marketing Vice President at Pandora ChinaVeronique Yang
Partner & Managing Director of Boston Consulting GroupCatherine Shen
E-commerce Business Operations Director, prestigious cosmetics & luxury of Douyin
Interview: Marketplaces and Mini Programs (CN)
Shirley Xue•Peter Chen
Coffee Break
The Emerging DTC Trend (CN)
Kai Liu
Panel Discussion: Engaging with Chinese Consumers in the Private Domain (CN/ EN)
Tobias Bordal•Archer Li•Alexander Wei•Elsie Zhang
Tobias Bordal
Greater China Digital Director of HublotArcher Li
Vice President of E-Business at SEPHORA China, LVMH GroupAlexander Wei
Editor at Luxury SocietyElsie Zhang
Client Development Director of DLG (Digital Luxury Group)
Interview: Communicating with and Activating Chinese Shoppers (EN)
Casey Hall•Yann Bozec
Leveraging Data Insights to Generate Conversions (CN)
Peng Gao
Closing
Cocktails & Networking