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Elsa Wang
Head of Communications, SwarovskiElsa joined Swarovski in 2011 as Head of Communications for China. She led her team to maintain and strengthen Swarovski's brand position and awareness, supporting the achievement of business both on the topline and bottom line. In her position, Elsa successfully enhanced on-trend brand attribution and initiated local campaigns to connect with Chinese consumers, further strengthening brand desirability. Elsa has about 15 years working experience in marketing & communications with world-leading international corporations. Before Swarovski, she used to work for Alcatel-Lucent, Estee Lauder Group and LVMH.
Jocelyn Phi
Vice President, Hotel Marketing, Asia Pacific, Four Seasons Hotels & ResortsBased in Singapore, Jocelyn leads a team that manages brand marketing and revenue growth strategies to deliver optimal performance for Four Seasons properties across the region. Jocelyn joined Four Seasons in April 2017, bringing over 20 years of international marketing experience from global luxury fashion and consumer goods leaders focused on brand and business development through driving symbiotic internal relationships and external partnerships, and connecting across the ever-changing consumer touchpoints seamlessly.
Xiao Ge (Hugo) Yu
iDS Big Eyes (iDS大眼睛); iSNOBFounderA notable entrepreneur, social media figure and fashion tastemaker, Yu Xiao Ge is the founder of popular lifestyle apps iDS Big Eyes (iDS大眼睛) and iSNOB – former of which is currently the only fashion social community app in China. Previously the editor-in-chief and digital General Manager of Harper’s Bazaar China (she was the youngest person to ever assume such a role within the industry), she has a deep understanding of all things fashion and is arguably the most successful media professional to have crossed over to the realm of Internet entrepreneurship.
Persephonie Zhu
Luxury Business Solutions Director, Tmall, AlibabaWith decades of experience in the fields of fast moving consumer goods (FMCG), designer shopping, international high-end brand product planning, and e-commerce operations under her belt, Persephonie now handles the Luxury Business division in Alibaba. Given her professional marketing background and MBA, she is able to actively leverage her skills and Alibaba’s leading position in the industry to effectively tailor e-commerce solutions for customers.
Lu Jia
East China Key Account Director, Sina WeiboWith seven years of experience in media marketing, Lu Jia is currently the Key Account Marketing Director at Sina Weibo. He is responsible for its luxury, FMCG, footwear and apparel accounts within East China.
Charly Cai
Senior Key Account Director, Baidu Inc.Currently the Senior Key Account Director at Baidu Inc., Charly has been responsible for managing its Luxury & Cosmetics Industries portfolio since 2012. Prior to this role, he held the post of Key Account Manager at the tech giant, where he succeeded in developing LVMH, Richemont, Chanel, Kering Group and other luxury conglomerates into key accounts for the firm. As a result of Charly’s dedication and expertise, these brands now form the solid foundation of Baidu’s client pool.
Pablo Mauron
Partner, Managing Director China, DLGPablo Mauron is a Partner and the Managing Director of DLG China, based in Shanghai where he leads a team in successfully managing 360° digital marketing and consulting projects for major luxury brands. Working with both international brand headquarters, regional, and local teams, DLG China develops strategies and executes marketing activities that localise the global values of luxury brands to resonate with the nuances of the local market and consumers.
Max Ren
Senior Product Manager, WeChat Advertising, Tencent Social Advertising, TencentAs the Senior Product Manager of Tencent Social Advertising, Max is responsible for the advertising and operation of luxury brands on Tencent’s WeChat platform. Given her rich industry experience, Max has profound insight into and deep understanding of the digital marketing of luxury brands. She has successfully helped many internationally renowned luxury brands to formulate WeChat advertising strategies, achieving outstanding results for both brands and businesses.
Casey Hall
Editor, Women's Wear Daily (WWD)An Australian-born writer, editor and author, Casey has lived in Shanghai since 2007 and spent the past decade covering China’s fast-changing consumer culture, economic realignment, luxury market, creative re-awakening and much more for publications such as Women’s Wear Daily, Forbes.com and the New York Times (International Edition).Over this time Casey has continued to improve her Chinese language abilities and now uses these skills to closely observe the country’s unique online culture and trends – her beat for Forbes.com is actually called “What’s Trending in China?”
David Sadigh
Founder & CEO, DLGDavid has advised over 100 multinational companies on business-building strategies over the last 10 years on projects ranging from digital strategy, eCommerce, online advertising, business intelligence, C.R.M. and social media across Europe, the U.S. and China. Convinced that luxury brands required a completely different approach to digital marketing than consumer goods brands, David created DLG in 2011 to better serve the luxury industry in the realm of strategy, business intelligence and digital communications.