As Product Managet at NEWRANK, Jie He is responsible of developing the entire architecture of the NEWRANK data platform from the ground up and leading its ongoing updates. In the project with DLG (Digital Luxury Group), he provided primary demand assessment and data support. He specialises in data probing, mining, and analysis and is well-versed in the RED data ecosystem. He also has extensive experience in addressing various data requirements associated with brand marketing activations.
As Senior Digital Content Manager at DLG (Digital Luxury Group), Alexander is responsible for the content production for DLG China’s Marcom activities, as well as for research projects such as white papers and industry reports. Before joining DLG, Alexander work as a business journalist covering M&A, finance, technology and marketing strategy at Women's Wear Daily. Alexander is also the Editor at Luxury Society, an editorial division of DLG.