THE RED LUXURY INDEX 2022

As the luxury industry continues to accelerate its investment in digital channels in China, RED, an online community with a heavy focus on lifestyle sharing, has emerged as one of the newest battlegrounds for brands. Which brands have risen to the top and which ones are underperforming on the platform?

This October, DLG (Digital Luxury Group) has joined forces with NEWRANK and its RED data platform Xinhong to launch the all-new RED Luxury Index 2022. The report examines the fanbase, content performance, and marketing tactics of 157 luxury brands on RED across four categories: Fashion, Beauty, Watches & Jewellery, and Wine & Spirits.

Alexander Wei, Senior Digital Content Manager at DLG (Digital Luxury Group) sits down with Jie He, Product Manager of NEWRANK to dive into the details of this first report of its kind in the industry in this upcoming report launch event.